UNDERDOG IPA // SUDWERK BREWING CO // SUMMER 2017
"Underdog IPA is a bright and refreshing IPA perfect for sailing along the coast or hiking to the mountaintops".
The visual brand of the Underdog IPA drew inspiration from a rowdy group of brewers and their unlikely partnership. What they lacked in experience, they made up with passion and curiosity - the underdogs in the field. Mosaic and Bravo hops were combined to layer complementary textures and flavors to the beer's limited summer release.
Underdog IPA was locally distributed, and sold on tap in Davis, CA.
THE BRAND
The Underdog IPA brand was extended through promotional media, and merchandise. This included posters, packaging, tap stickers, and t-shirts.
